Be More Human: The Importance of Storytelling for Academic Publishers

Content marketing is becoming increasingly important to businesses, offering an effective strategy for introducing storytelling to your communities. Storytelling can help you build loyalty and revenue by engaging your audiences and building brand awareness in a human, relatable way. To get started as an academic publisher, align content with your strategic business goals; select the right channels and medium for the message you want to deliver; establish goals and methods for monitoring and measuring success; and most important of all put your clients at the center of your content, making them the heroes. TBI can help clients with the strategy and implementation of content marketing.