Boosting Readership & Citations of Scholarly Publications

Engaging, relevant content is essential to attract readers, build trust, and ultimately achieve impact and garner citations. Even if you have excellent content, it is almost impossible to reach readership and citation objectives unless you can get that content in front of the right audience. But how do readers discover content?

A new survey has found links to related articles are still the most influential feature of scholarly websites. It is also the only feature that is not declining in popularity. Simon Inger and Tracy Gardner from Renew Consultants polled researchers every three years between 2005-2021 with questions about their behavior regarding the discovery of journal articles and video content. The latest survey, “How Readers Discover Content in Scholarly Publications”, conducted during January, February and March of 2021, received over 15K responses from readers world-wide in every academic discipline.